How to write a great business plan: entrepreneurs guide


If you’re an aspiring entrepreneur or already running a business, understanding the significance of a well-crafted business plan is vital to your success. This document is a blueprint for any business, outlining goals, strategies, and the steps a company has to take to achieve them. It sounds simple. Yet, the necessity to write the plan may take the ground away.

We want to make things simple and prevent you from overcomplicating. Below, we explore why having a business plan is essential and how it serves as a roadmap to guide you through your entrepreneurial journey. Sure, we explain how to create your unique business plan. Let’s dive into that!

Importance of a business plan for entrepreneurs 

In this fast-paced and ever-evolving business landscape, having a business plan is more than just a formality—it’s necessary. Indeed, it is easier when everything is clear and simplifies things in the long term. So, let’s remember the purposes of a business plan.


A business plan is a written document that outlines a business’s goals, strategies, and financial projections. It overviews the business concept, target market, competitive landscape, and operational details.

A well-crafted business plan demonstrates the company’s viability, guides decision-making, and is a communication tool to attract investors, secure funding, and align stakeholders toward a shared vision.

Whether starting a new venture with zero experience or wanting to expand your existing business, you can demonstrate your vision, market understanding, and feasibility to potential stakeholders with the document.

Understanding the Purpose of a Business Plan 

It provides a structured approach to entrepreneurship, enabling you to make informed decisions, mitigate risks, attract funding, and achieve your long-term goals.

1. Define a business concept.

One of the primary reasons a business plan performs is defining and refining your business concept. Through market research, competitive analysis, and financial projections, a business plan helps businesses evaluate the viability of their ideas. It forces one to think critically about your target market, product or service offering, pricing strategy, and marketing approach. By going through this process, one gains a deeper understanding of your business and can make informed decisions to maximize the chances of success.

2. Add confidence and guarantees.

Whether you’re approaching investors, banks, or other funding sources, they will want to see a comprehensive business plan that demonstrates your understanding of the market, your financial projections, and your goals for growth. A well-presented business plan instills confidence in potential investors and lenders, increasing your chances of obtaining capital to fuel your business’s growth.

3. Set the roadmap for your company

A business plan is a strategic roadmap guiding your operations and expansion. It helps you set clear objectives, define key performance indicators, and establish milestones to measure your progress. Regularly reviewing and updating your business plan allows you to adapt to market changes, identify new opportunities, and mitigate risks effectively.

4. Think about stakeholders and clients

Who will benefit from or be influenced by your business? Writing a business plan is only possible by considering them and their potential customers, clients, or users. Understanding their needs, preferences, and demographics helps you tailor your strategies to resonate with them. 

On the other hand, stakeholders are individuals or entities with a vested interest in your business’s success, including investors, partners, employees, and regulatory authorities. Identifying and addressing their concerns in your business plan is essential for building trust and securing support. 

  • Describing and referring to the target audience in a company’s business plan helps align the business’s strategies and offerings with the specific needs and preferences of potential customers.
  • It enables the company to identify and prioritize its marketing efforts and resources, ensuring efficient and targeted promotional activities.
  • The company can tailor its product or service development, pricing, and distribution strategies to maximize customer satisfaction and sales potential by understanding the target audience.
  • Incorporating the target audience in the business plan demonstrates market awareness and customer-centricity, increasing the likelihood of attracting investors and stakeholders who align with the company’s vision.

Who can participate in business plan development?

Anyone could succeed with the task if one gives attention and works on it!

Remember, a business plan doesn’t need to be overly complex or lengthy, especially for a starting entrepreneur. It can be a concise, focused document outlining the business’s critical aspects, strategies, and financial projections.

Starting entrepreneurs can approach the task of creating a business plan step by step, focusing on each component at a time. It may require research, gathering information, and seeking guidance from industry experts or mentors. However, the effort invested in creating a solid business plan can provide valuable insights, clarity, and a roadmap for success.

Take helping hand

Anyone involved in the business, including entrepreneurs, founders, management teams, and key stakeholders, can actively participate in developing a business plan. Additionally, business academies and their graduates can contribute valuable insights and expertise to create a comprehensive and well-informed plan. Furthermore, even an ordinary person can make a good content plan by conducting thorough research, understanding the target audience, and aligning the content with specific objectives and strategies.

Pre-ready templates to write business plan

Various resources, such as templates, online guides, and workshops, can assist entrepreneurs in crafting their business plans. Additionally, seeking feedback from trusted advisors or mentors can provide valuable perspectives and help refine the plan.

What are the structural components of a business plan?

The key features of a business plan typically include:

1. Executive Summary: 

The executive summary is a concise overview of the critical elements of a business plan, providing a snapshot of the business’s unique value proposition, target market, growth potential, financial projections, and critical milestones. It serves as an introduction to capture the interest of potential investors, lenders, or partners, compelling them to explore the detailed sections of the plan.

2. Company Description in Business Plan

When writing the Company Description section of a business plan, it is vital to provide essential information that gives readers a clear understanding of the company. Here’s a breakdown of key points to include:

Company History: Briefly describe the background and establishment of the company, highlighting significant milestones, achievements, or notable events that have shaped its journey.

Mission Statement: Clearly articulate the company’s mission statement, which encapsulates its purpose, values, and overarching goals. This statement should reflect the essence and aspirations of the company.

Legal Structure: Specify the legal structure of the company, such as whether it is a sole proprietorship, partnership, corporation, or limited liability company (LLC). Additionally, mention the jurisdiction under which it operates.

Ownership and Management: Outline the company’s ownership structure, including critical stakeholders’ names and roles. Provide a brief overview of the management team, highlighting their expertise and experience relevant to the business.

3. Market Analysis of Competitors: 

A thorough assessment of the target market, including industry trends, competitors, target audience, and market size.

  • Define your target customers: Identify and describe the specific group of people you want to sell your product or service to. Consider their age, interests, needs, and preferences.
  • Understand the market size and potential: Research and estimate how many potential customers are in your target market and how much money is spent on similar products or services. Look for opportunities for growth and emerging trends.
  • Learn from your competition: Identify other businesses that offer similar products or services in your market. Understand what makes them strong or weak, how they set their prices, and what makes them different. Highlight what makes your business unique.
  • Understand your customers’ behavior: Learn how your target customers make buying decisions. What factors influence them? Do they care about price, brand loyalty, or the latest technology?
  • Be aware of market entry barriers: Identify any challenges or requirements that may make it difficult for new businesses to enter. It could include regulations, high costs, or strong customer loyalty to existing businesses.
  • Keep up with market trends: Stay informed about your industry’s latest changes and developments. It includes new technologies, shifts in consumer behavior, and any other trends that could impact your target market.
  • Evaluate your strengths and weaknesses: Take a close look at what your business is good at (stability) and where it may need improvement (weaknesses). Also, consider the opportunities and potential risks in the market.

By following these steps and gathering the necessary information, you can effectively analyze the market for your new business. This analysis will help you make intelligent decisions, develop strategies that set you apart from competitors, and position your business for success.

4. Products or Services: 

When writing the “Products or Services” section of a business plan, follow these steps to describe your offerings effectively:

1. Provide a clear and concise overview

Start by introducing your products or services with a brief description of what they are and how they benefit customers. Focus on the unique value they bring and the problem they solve.

2. Highlight unique features and advantages:

Detail the specific parts, functionalities, or characteristics that set your products or services apart from competitors. Emphasize what makes them unique, superior, or innovative.

3. Explain the value proposition:

Communicate the value and benefits customers can expect from choosing your products or services. Describe how they address customer needs, improve their lives, save time or money, or offer a competitive advantage.

4. Include supporting visuals or examples:

Whenever possible, use visuals like images, diagrams, or product samples to illustrate your offerings and enhance understanding. Consider including case studies or testimonials that demonstrate successful outcomes or customer satisfaction.

5. Discuss pricing and packaging:

Provide information on your pricing strategy, including any pricing tiers, bundles, or special offers. Explain how your pricing aligns with the value provided and positions you competitively in the market.

6. Address product lifecycle or development roadmap:

If applicable, outline any plans for product enhancements, expansions, or new releases. It shows potential investors or stakeholders that you have a clear vision for growth and ongoing innovation.

Remember to write clearly and compellingly, using language that is easy to understand for your target audience. The goal is to effectively convey your products’ unique features, benefits, and value, creating interest and desire among readers to learn more about your business.

5. Marketing and Sales Strategy when You Write Business Plan: 

When outlining the marketing and sales approach in a business plan, consider including the following key elements:

  1. Pricing Strategy: Describe your pricing approach, whether it’s based on cost-plus, market-based, or value-based pricing. Explain how your pricing aligns with your target market and positions you competitively in the industry.
  2. Distribution Channels: Outline the channels through which you will distribute your products or services to reach your target customers. It can include direct sales, online platforms, partnerships with retailers, or distribution agreements with wholesalers.
  3. Promotion Strategies: Detail your marketing and promotion tactics to create awareness and generate demand for your offerings. It may include advertising, public relations, social media campaigns, content marketing, influencer partnerships, or other promotional activities.
  4. Customer Acquisition Plans: Explain how you will attract and acquire customers. Outline your strategies for lead generation, customer conversion, and retention. It can involve digital marketing, referral programs, loyalty initiatives, or other customer acquisition techniques.
  5. Sales Forecast: Provide a sales forecast outlining your projected revenue based on your marketing and sales strategies. It can be broken down by product/service category, customer segment, or geographical region.
  6. Customer Relationship Management: Describe how you will build and maintain customer relationships. Discuss strategies for customer support, feedback collection, and ongoing communication to enhance customer satisfaction and loyalty.
  7. Competitive Advantage: Highlight your unique selling proposition (USP) or competitive advantage that sets you apart. Explain how your marketing and sales approach leverages this advantage to attract and retain customers.

Remember to tailor your marketing and sales approach to your specific industry, target market, and business goals. 

6. Organizational Structure and Management of Business Plan: 

When describing the Organizational Structure and Management in a business plan, follow these steps:

  1. Introduce key personnel: Provide an overview of the key individuals leading the business, including their roles and responsibilities. Mention their relevant experience, qualifications, and expertise that make them well-suited for their positions.
  2. Define the organizational structure: Outline the hierarchy and reporting relationships within the company. Describe how different departments or teams are organized and collaborate to achieve the business’s goals.
  3. Identify advisory or board members: If applicable, mention any external advisors or board members who provide guidance and expertise to the business. Highlight their qualifications and the value they bring to the organization.
  4. Discuss staffing plans: Describe your plans for hiring and staffing as the business grows. Consider mentioning any critical positions that need to be filled in the short or long term, as well as your approach to recruitment and talent acquisition.
  5. Highlight succession planning: Address your plans for ensuring continuity in leadership and management. Discuss how you will groom and develop future leaders within the organization to sustain its growth and success.
  6. Emphasize key partnerships: If you have strategic partnerships or collaborations with external entities, highlight those relationships and their importance to the business. Explain how these partnerships enhance your organizational capabilities.
  7. Summarize organizational culture: Briefly describe the company’s culture, values, and guiding principles. Highlight how these elements contribute to a positive work environment, employee satisfaction, and overall success.

Keep your descriptions concise and focused, providing enough information for readers to understand the structure and management of your organization. 

7. Operational Plan

The Operational Plan provides a comprehensive overview of the business’s day-to-day activities and processes. It covers various aspects, including facility management, production procedures, supplier relationships, and inventory management.

This section details the physical operations required for the business to function effectively, such as location selection, equipment needs, and logistics. By presenting these operational details, the plan showcases the practical execution of the business model and demonstrates the ability to deliver products or services efficiently to customers.

8. Financial Projections

The Financial Projections section forecasts the business’s financial performance over a specified period. It includes income statements, cash flow statements, and balance sheets that outline anticipated revenues, expenses, and cash flow. These projections help assess the financial viability and growth potential of the business.

By analyzing revenue streams, cost structures, and financial metrics, investors and stakeholders can evaluate the profitability and sustainability of the venture. Accurate financial projections also aid in making informed decisions regarding pricing strategies, cost management, and investment opportunities, ensuring the business remains financially robust and aligned with its long-term goals.

9. Funding Request (if applicable)

 In the Funding Request section, entrepreneurs outline their financial requirements if seeking external funding for their business. It includes specifying the amount of funding needed, the purpose for which the funds will be utilized (e.g., equipment purchase, marketing campaign, expansion), and the proposed structure for repayment or investment return.

10. Appendix

The Appendix is a supplementary section with supporting documents and additional information relevant to the business plan. It serves as a repository for various materials, such as market research data, resumes of key team members, product catalogs, legal agreements, permits, and any other relevant documentation. The Appendix provides readers with easy access to detailed information that supports and strengthens the arguments and claims made throughout the business plan.

These components collectively provide a comprehensive view of the business, its market, and its strategies, helping understand the company’s potential for success and guiding its operations and growth.

What to do if you still need to get all the answers?

If you still need to get all the answers for your business plan, it’s essential to acknowledge and address the information gaps. Here are a few steps you can take:

1. Conduct further research

Take the time to gather additional data and insights to fill in the missing information. It can involve market research, industry analysis, competitor analysis, or reaching out to experts in the field.

2. Seek guidance and advice on how to write business plan

Consult with mentors, industry professionals, or business advisors who can provide guidance and help you navigate the areas where you need more expertise. Their insights and experience can assist you in filling the gaps and making informed decisions.

3. Make reasonable assumptions

In situations where you don’t have access to specific data or information, you can make reasonable assumptions based on industry benchmarks, comparable businesses, or logical deductions. Clearly state these assumptions in your plan to provide transparency to readers.

4. Highlight areas for further development

If there are areas where you currently lack information or need to conduct further analysis, clearly indicate this in your plan. Outline your plans to gather the necessary data or expertise in the future, demonstrating your commitment to thorough planning and continuous improvement.

Remember, a business plan is a dynamic document that can evolve. It’s okay to have some gaps initially, as long as you actively work towards filling them. The key is demonstrating your awareness of the missing information and willingness to take the necessary steps to gather it.


So, whether you’re starting a small business, launching a startup, or looking to scale your existing venture, investing time and effort into developing a comprehensive business plan is essential to entrepreneurial success. Good luck with your business!

About the Author:

Ben Adam is a dedicated in-house copywriter at Wittix, a leading money transfer services company. With a passion for crafting compelling content and respect for clients, Ben has been creating engaging and informative articles that captivate readers and provide valuable insights into finance, money transfer, and related topics.

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